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The About section provides users the trust they need to feel comfortable reaching out. A strong one covers two things: who you are, and what working with you looks like in practice.
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1. Who you are
2. What working with you looks like in practice
This is the most important part of the About section, and the one most commonly missing. Even a well-written section focused entirely on background and experience is not enough on its own. What makes the real difference is practical detail, what the actual experience of working with you looks like from start to finish
Examples:
| Weak About section | Strong About section |
|---|---|
| "I offer consulting services for individuals and businesses." | "I offer consulting services for individuals and businesses. Each project starts with a free 30-minute call to understand your needs, followed by a written proposal before any work begins." |
| "I have flexible availability and can work around your schedule." | "I have flexible availability and can work around your schedule. Sessions usually run 45 to 60 minutes, and I can typically schedule a first appointment within a week." |
| "Get in touch to find out more." | "Get in touch to find out more, there is no charge for the first visit, it is simply a chance to assess the work and provide you with a quote." |
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Good example
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About Sandra:
I am a certified and enthusiastic personal trainer. I moved to Lisbon in 2018 from New York City, after a vacation that made me fall in love with Portugal. I offer personalized training sessions both at my studio in the city center and at clients' homes. For new clients, I like to start with a free consultation, where we set goals together and create a plan before the first session, so our expectations are aligned from the start. My specialty is strength training and weight management. My sessions typically last one hour and are priced at X €, plus an additional X € travel fee if you are based outside the city center. My passion lies in empowering individuals to lead active, balanced lives, and seeing them succeed brings me immense satisfaction.
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Not as strong
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About Sandra:
I am a certified personal trainer with more than 10 years of experience, providing private training sessions at my gym in central Lisbon and at clients' homes.
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Your About section must be balanced across all categories you are featured under. You should come across as a focused professional in each one, not as someone who does one thing primarily and the others on the side.
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For the full guides, see: Listing in multiple categories - Everything you need to know.